Here’s Why Your Influencer Marketing Isn’t Working

Here’s Why Your Influencer Marketing Isn’t Working

“Influencers,” as we think of them today, are closer to reality TV stars than they are to your average consumer. While their 5,000-100,000 or more followers may provide the attention factor marketers seek, it turns out they’re not as influential as you’d think. A recent report by my company, Stackla, revealed that only 23% of […]

SEVEN Amazing Ways To Build Strong & Engaging Brand

SEVEN Amazing Ways To Build Strong & Engaging Brand

Establishing a connection with consumers is vital for your business’s success. Authentic storytelling, while showing that you care about the successes of your clients and consumers, can mean the difference between long-term growth and stagnation. Consumers tend to make purchasing decisions not only based on reviews by their peers, but also based on their entire […]