Black Friday And The Nigerian Entrepreneurs

Black Friday And The Nigerian Entrepreneurs

The earliest mention of the phrase ‘Black Friday’ was used to describe the day after Thanksgiving in the United States in 1952, which is usually the Friday after the fourth Thursday in November — a day considered to be the beginning of the country’s Christmas shopping season. Black Friday was coined to describe the heavy […]

Here’s Why Your Influencer Marketing Isn’t Working

Here’s Why Your Influencer Marketing Isn’t Working

“Influencers,” as we think of them today, are closer to reality TV stars than they are to your average consumer. While their 5,000-100,000 or more followers may provide the attention factor marketers seek, it turns out they’re not as influential as you’d think. A recent report by my company, Stackla, revealed that only 23% of […]