16
Oct
Here’s Why Your Influencer Marketing Isn’t Working
“Influencers,” as we think of them today, are closer to reality TV stars than they are to your average consumer. While their 5,000-100,000 or more followers may provide the attention factor marketers seek, it turns out they’re not as influential as you’d think. A recent report by my company, Stackla, revealed that only 23% of […]