21st century Public Relations agency
The earliest mention of the phrase ‘Black Friday’ was used to describe the day after Thanksgiving in the United States in 1952, which is usually the Friday after the fourth Thursday in November — a day considered to be the beginning of the country’s Christmas shopping season. Black Friday was coined to describe the heavy […]
Today, almost every business has a website — the butcher, the baker and the candlestick maker alike. If you are happy with the number of customers you currently have, then don’t read this article. If you would like to bring your products to new markets, read on. There is a catch: Getting more quality traffic […]
New businesses often count on being original or cutting edge to get ahead of their competition and to thrive. Unfortunately, that same quality of newness means the brand is still somewhat unknown. With the uncertainty and riskiness of new businesses, the startup stigma tends to follow new companies around like a bad smell — assumptions […]
“Influencers,” as we think of them today, are closer to reality TV stars than they are to your average consumer. While their 5,000-100,000 or more followers may provide the attention factor marketers seek, it turns out they’re not as influential as you’d think. A recent report by my company, Stackla, revealed that only 23% of […]